Ross is responsible connecting with the community to find out ways that KUOW can help, beyond our on air and online services. He was co-host of KUOW’s daily news magazine The Record September 2013 to November 2015. Before that he hosted The Conversation, KUOW's award–winning daily news–talk program from 2000 to 2013. Ross came to KUOW in 1987 as news director and in 1992 became program director. As program director, he changed the station's format from classical/news to news and yet more news. In 1998, Ross became program director and news director. KUOW's coverage of the World Trade Organization protests in 1999 won a National Headliner First Place Award for Coverage of a Live Event.

Along the way, Ross hosted the daily magazine program Seattle Afternoon; the award–winning regional newsmagazine Northwest Journal that aired in Washington, Oregon, Idaho and Alaska; and a weekly public television interview program on KCTS Seattle called Upon Reflection. He is a frequent moderator for political debates and discussions in the Seattle community.

Ross has participated in journalism fellowships which have taken him to Germany, the Kingdom of Tonga, Tokyo, South Korea and Malaysia. In 2011, Ross graduated from the University of Washington with a master's degree in digital media from the School of Communication.

His pre-KUOW career included seven years as news director at community radio station KBOO in Portland, five years as news and public affairs director at WCUW in Worcester, Massachusetts, two years as music editor of Worcester Magazine, and short stints as fill-in news director at KMXT Kodiak, Alaska, and the Pacifica National News Service, Washington, DC, bureau. Ross has a cameo role in the documentary film "Manufacturing Consent," an intellectual biography of Noam Chomsky.